Colored Mascara Trend:
Expected to dominate summer 2024 makeup looks, offering a quick and easy way to add a pop of unexpected color to any style.
Blue Eyeshadow Looks:
Blue eyeshadow is poised to be a major trend, with options ranging from sky blue washes to glittery Euphoria-inspired styles.
Wet Skin Trend:
Glowy, glossy skin is in for 2024, with a focus on achieving a dewy, wet look using products like luminous foundation and dewy illuminators.
Muted, Blurry Lips:
Runway-inspired trend featuring '90s-inspired muted lip colors applied with fingers for a blurred effect, paired with matte formulas for a lived-in look.
Doll Blush:
Blush trends evolve into a doll-like aesthetic, with emphasis on pink blush concentrated on the apples of the cheeks for a youthful and fresh appearance.
Matte Smokey Eyes:
Grunge-inspired makeup makes a comeback with effortless, smudged smokey eye looks in matte finishes, offering drama with minimal effort.
Holographic Makeup:
Multichrome and holographic finishes take center stage across eyes, cheeks, and lips, encouraging bold and iridescent makeup choices for a standout look.